Digital Marketing
Uber’s ride data is now for sale off-app in the US
TripleLift is first to sell Uber ride, delivery and shopping audiences on the open web in the US, via curated PMP deals. Here's what buyers need to know.
open web.
Digital Marketing
Taboola: 81% of advertisers keep retargeting their audiences
Taboola's survey of 326 senior marketers finds 81% keep targeting the same segments as budgets rise, and 92% would shift budget to the open web with closed-loop identity.
Digital Marketing
Taboola’s Realize ID Claims 2.4x Lift Without Key Details
Taboola's Realize ID claims up to 2.4x conversion efficiency, but the metric, baseline and data handling remain unclear. What should marketers ask first?
Digital Marketing
Open Web Complexity Is the Puzzle Marketers Didn’t Ask For
PPC Land's new game frames the open web as the channel that never simplified itself. Here's what ad teams can do about the clutter.
Digital Marketing
Header Bidding Explained: What Marketers Need to Know
Header bidding changed how publishers sell inventory. Here's what parallel auctions mean for programmatic pricing, latency, and your ad strategy.
