SEO
HubSpot Lost 80% of Traffic—Revenue Still Grew
HubSpot's blog traffic fell roughly 80% as AI answers spread, yet revenue kept climbing. Here's the scoreboard its CMO uses now.
organic traffic.
SEO
AI Mode Cut External Clicks 18.8 Points. What Now?
Google's AI opt-out is live for every site. Being indexed now buys eligibility, not a visit—and the 18.8-point click drop shows why.
SEO
Publisher Search Share Falls to 12%: Chartbeat
Chartbeat's Q3 2026 data shows search drove just 12% of North American publisher page views, down from 21%. Here's what to do about it.
SEO
19 SEO Templates That Cut Busywork and Boost Rankings
Neil Patel rounds up 19 SEO templates, worksheets and spreadsheets for reporting, keywords, backlinks and content — here's what to grab first.
SEO
6 SEO Experiment Mistakes That Waste Your Tests
Most SEO tests fail before the data comes in. Here are six experiment mistakes that make results misleading and how to fix them.
SEO
Zero-Click Search in 2026: The Metric, the Math, the Playbook
How zero-click search is measured, why estimates range from 22% to 68%, and what growth teams can do to stay visible when clicks disappear.
SEO
Search 2027: Traffic and Conversions Are Splitting
SEJ's State of Search 2027 shows organic traffic slipping while conversions hold for many teams. Here's what to stop, measure, and fund next.
