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political advertising.

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Digital Marketing

2026 midterms outspend 2024 presidential race by $400M

AdImpact projects $11.6bn in 2026 midterm political ad spend, topping 2024's presidential race. CTV passes cable and podcast ads jump 42%.

Crazy4Marketing Desk · October 5, 2026 · 2 min read

2026 midterms outspend the 2024 presidential race

Viral Campaigns

Steve Hilton’s ‘Just Try It’ Ad Goes Viral From 22 Points Down

Steve Hilton's fanfic-style California governor ad went viral despite a 22-point polling gap. Here's the curiosity-gap and reach play inside it.

Crazy4Marketing Desk · October 4, 2026 · 3 min read

A 22-point underdog just made the ad everyone's arguing about