Digital Marketing
IAB Tech Lab’s Trusted Server is the only fix it sees for Safari
IAB Tech Lab’s COO argues its Trusted Server is the only practical response to Apple’s Safari ad blocks, but production evidence is still missing.
Privacy.
AI in Marketing
Only 14 of 29 AI products let users stop ad data sharing
A 788-setting audit of 30 AI products finds most lack a real ad data-sharing opt-out. Here's what that means for AI-powered marketing stacks.
AI in Marketing
StackAdapt Retargets ChatGPT Ad Viewers on CTV, Display
StackAdapt now turns ChatGPT ad views into retargeting audiences across CTV and display. Here's what to watch before scaling budgets.
Digital Marketing
Safari 27 blocks email-based identity tracking
Safari 27 blocks email-to-ID resolution while Google leans on signed-in data. Here's how customer journey tracking is changing and what to do.
Digital Marketing
Server-Side Tracking Still Needs Consent, iubenda Explains
iubenda's new guide and white paper argue server-side tracking can recover lost signal but does not remove GDPR and ePrivacy consent duties.
Digital Marketing
Google’s Gmail ad promise now has an exception
Google's 5-year promise not to use Gmail, Drive or Photos for ads now has an exception. Here's what it means for your campaigns.
Digital Marketing
Safari Caps Server Cookies to 7 Days on Cloaked Subdomains
Safari caps server-set cookies at 7 days when tracking subdomains resolve to unrelated networks. Here's the same-origin fix and its caveats.
Digital Marketing
EU Draft Cuts Cookie Consent Wait from Six to Four Months
A new EU Council draft shortens cookie re-ask windows, adds a contextual ad measurement exemption, and reshapes GDPR for ad tech.
Digital Marketing
EU Council Draft Cuts Cookie Re-Prompt Wait to 4 Months
EU ambassadors vote October 11 on a Digital Omnibus that would cut cookie re-prompt waits to four months and add a narrow contextual ad measurement exemption.
Digital Marketing
Meta Advanced Matching: Attribution Gains Meet Privacy Risk
Meta's advanced matching turns hashed emails and phones into attribution keys. But regulators say hashes aren't anonymous. Here's how to use it safely.
