Digital Marketing
India’s 2027 Adtech Top 10: The Platforms Reshaping Digital Ads
From InMobi to Media.net, the platforms setting India's programmatic, mobile and CTV agenda for 2027—and what marketers should watch.
publisher monetization.
Digital Marketing
AdSense Retires TCF Error Report, Moves Alerts to Policy Center
Google moved AdSense TCF consent errors to the Policy center under Regulatory issues. What EU and UK publishers must check now.
Digital Marketing
More than 480 million publisher pages blocked by Google in 2025
A MonetizeMore webinar warns that invalid traffic can erase unpaid Google ad revenue overnight. Here's what publishers should watch.
Digital Marketing
Google’s $1.72B Ad Tech Damages Claim Heads to Jury
Judge Castel denied summary judgment, clearing a jury to hear $1.72B in AdX overcharge claims and named Google auction programs.
SEO
Google Tests Paying Publishers for AI Answer Contributions
Google is testing Search Console payments for publishers whose pages shape AI Overviews, Gemini and AI Mode answers. Here's what to watch.
AI in Marketing
Google, Cloudflare, Microsoft Test AI Payment Models
Google, Cloudflare, and Microsoft are testing AI payment models for publishers, but triggers, controls, and reporting vary sharply by platform.
Digital Marketing
DFP Explained: What Google Ad Manager’s Ad Server Does
DFP still shapes how publishers pick winning ads. Here’s how ad server priorities, dynamic allocation and 2026 court rules affect your stack.
Digital Marketing
Ezoic Cuts 25% of Ad Impressions to Hit 87% Viewability
Ezoic cut 25% of display impressions and says viewability hit 87%, Prebid win CPM rose 54%, and publisher revenue held. Here’s what to watch.
Digital Marketing
Google Keeps AdX: What the 6-Year Ad Tech Decree Means
A federal judge rejected an AdX divestiture and imposed six-year conduct rules: Prebid interoperability, data sharing and ad server fairness.
Digital Marketing
Google Ordered to Open AdX, DFP to Prebid
A newly unsealed federal ruling forces Google to open AdX and DFP to Prebid, share bid data, and publish auction logic. Here's what to watch.
