Digital Marketing
Ezoic Cuts 25% of Ad Impressions to Hit 87% Viewability
Ezoic cut 25% of display impressions and says viewability hit 87%, Prebid win CPM rose 54%, and publisher revenue held. Here’s what to watch.
publisher monetization.
Digital Marketing
Google Keeps AdX: What the 6-Year Ad Tech Decree Means
A federal judge rejected an AdX divestiture and imposed six-year conduct rules: Prebid interoperability, data sharing and ad server fairness.
Digital Marketing
Google Ordered to Open AdX, DFP to Prebid
A newly unsealed federal ruling forces Google to open AdX and DFP to Prebid, share bid data, and publish auction logic. Here's what to watch.
Digital Marketing
Chrome Now Publishes Ad Load Metrics for Websites
Google's Chrome UX Report now shows ad count, density, network bytes, and CPU time. Here's what publishers and buyers should do next.
AI in Marketing
Google Pilot Pays Publishers for AI Overviews and Gemini
Google is testing an AI Contribution pilot in Search Console that pays publishers when their content significantly contributes to Gemini, AI Overviews and AI Mode.
Digital Marketing
Taboola Extends Goal.com Deal Through December 2028
Taboola will keep powering recommendations and header bidding on Goal.com through December 2028, locking in 125M monthly football visits.
Digital Marketing
Revenue Per Session: The Metric That Exposes RPM Blind Spots
Revenue per session reveals what page RPM hides: how much value each visit actually generates. Here’s why publishers and e-commerce teams are switching.
