Digital Marketing
Purchase Intent Now Forecasts 12 Months Ahead
Survey scales and platform targeting both claim purchase intent, but they measure different things. Here's what changed and how to use each.
purchase intent.
Digital Marketing
47 seconds of attention shifts purchase intent, study finds
Lumen, Amazon Ads and Cint find a median 47 seconds of cumulative attention is needed to lift purchase intent across 270 cross-media campaigns.
