Digital Marketing
Midterm ads push CTV CPMs to $43 as YouTube hits 15.8% TV share
Political spend is re-pricing connected TV: CTV CPMs hit $43, preemptions rise, and displaced budgets chase streaming. Protect Q4 before election week.
Q4 marketing.
E-commerce
Q4 Prospecting Needs 6–8 Weeks: Start Before October Ends
Google and Meta's automated campaigns will spend Q4 at the bottom of the funnel. Rebuild full-funnel controls before October ends.
