AI in Marketing
StackAdapt Retargets ChatGPT Ad Viewers on CTV, Display
StackAdapt now turns ChatGPT ad views into retargeting audiences across CTV and display. Here's what to watch before scaling budgets.
retargeting.
Digital Marketing
Washington top court shields Meta Pixel on automated pages
Washington's top court says automated search pages are not wiretaps, narrowing Meta Pixel risk. Live chat and AI remain open.
AI in Marketing
Meta’s $59.36B ad quarter lets Muse skip ads
MBI Deep Dives argues Meta's Muse may never run ads - its shopping trips can still feed Instagram and Facebook retargeting. Here's why that matters.
Digital Marketing
Retargeting Influencer Traffic That Doesn’t Convert
Most influencer clicks leave without buying. Here's how to track, segment and retarget that warm traffic into revenue before it disappears.
Digital Marketing
Display Ads Now Add Layers Without Replacing Old Ones
Display isn't replacing old formats—it's stacking new ones. Here's how to give every ad layer a clear job and avoid wasted complexity.
Digital Marketing
Bots Now Half of Web Traffic and Your CPMs Are Paying
Bots and AI agents passed 50% of web requests. Agencies say cleaning retargeting pools pushed CPMs up 20%. Here's what growth teams should do next.
