SEO
Google Search Revenue Grows 12%, But Referrals Slip
Google's Q3 earnings show AI Mode fueling the strongest query growth in five years, but lower ad monetization and fewer web referrals are the real story.
Search Advertising.
Digital Marketing
Google Stock Drops 13% as Advertisers Worry About AI Costs
Alphabet's 13% share slide after Q3 raises hard questions for advertisers funding Google's AI Search expansion. Here's what to watch.
Digital Marketing
29% of Exact Match Impressions Are Now AI Max
Google's exact match now routes 29% of impressions through AI Max. Here's how match types really work and how to keep control.
Digital Marketing
Google Ads Keywords Have Become an AI Matching Layer
Google has begun converting legacy broad match campaigns to AI Max, and exact match now follows meaning over literal text. Here’s what to audit.
