SEO
Flat Traffic, No Budget? Test Bottom-of-Funnel First
Ziff Davis VP Jonathan Berthold shares a no-budget testing playbook: bottom-funnel SEO, small experiments, and post-click conversion tests.
Search Intent.
SEO
AI Overviews Now Cover 88% of Commercial Searches
Semrush tracked 400 commercial keywords for a year. AI Overview coverage jumped from 45.75% to 88%, hitting 97% by search volume.
Digital Marketing
Cancel searches: PPC leads at 18% lower CPA
One SaaS account's 'cancel [competitor] contract' keyword delivered a 15% CTR and roughly 18% lower CPA. Here's how to find demand inside frustration.
SEO
Keyword Intent: AI Overviews Up 71% on Commercial Searches
The 4 SEO keyword types still rule ranking. New Semrush data shows AI Overviews jumping 71% on commercial searches—here's how to match intent.
SEO
AI Search Intent Shift: What 2 New Studies Tell Marketers
Two new studies show 68% of Google searches end without a click and why questions trigger AI Overviews 92% of the time. Here's what to change.
