SEO
Link Building in 2027: Bury These Tactics, Fund These Assets
Michael Johnson's keep-or-cut framework asks one question before any link: does it serve the brand, the publisher, and the audience? Here's what to fund.
SEO Strategy.
AI in Marketing
39% of Marketers Fear AI Will Replace Their Role
A survey says 39% of marketers believe AI will replace them. The playbook that keeps you relevant is human creativity plus AI speed.
SEO
SEO Budgets Fail When You Measure Everything as Traffic
SEO teams pitch the same technical work twice—once as SEO, once as GEO. Reclassify budgets by economic purpose: revenue generation, protection, infrastructure, experiments.
SEO
Wikipedia, Podcasts and Reddit Are AI’s Trust Layer
Wikipedia, podcast transcripts and Reddit now dominate AI citations. Here's why PR teams hold the playbook and what SEO teams should do next.
SEO
International SEO: Fix the Keyword Seed Before You Launch
Translated category terms can return zero keywords and hide real demand. Learn to build a market-entry map before you open your SEO tool.
SEO
AI Search Intent Shift: What 2 New Studies Tell Marketers
Two new studies show 68% of Google searches end without a click and why questions trigger AI Overviews 92% of the time. Here's what to change.
SEO
Topic Clusters: The SEO Play That Wins AI Answers Too
Topic clusters build topical authority for Google and AI answer engines. Here's the 5-step process, plus real examples from Healthline, Petcube and Wistia.
