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AI in Marketing

Shopify CEO: AI Slop Grenades Shift Work to Coworkers

Lütke warns that unchecked AI output creates slop grenades that push review work onto teammates. Here's what marketing teams should do.

Crazy4Marketing Desk · September 22, 2026 · 3 min read

Shopify CEO: AI Volume Without Review Is a Hidden Cost

GMV Explained: The Unaudited Number Behind Retail Media

GMV is a bid target, a commission base and a retail media denominator. Here is how it is calculated, why definitions differ, and where it misleads.

Crazy4Marketing Desk · September 7, 2026 · 4 min read

GMV: The Biggest Number Nobody Audits