AI in Marketing
3 AI Models, 6 Searches, Zero Agreement on Shopify Picks
A 1,980-pick test shows three Claude models never agreed on the same Shopify product—and why the AI decision layer is a black box stores must audit.
Shopify.
AI in Marketing
Shopify CEO: AI Peer-Review Scores Were Never the Point
Shopify's Tobi Lütke explains why the AI peer-review question mattered more as a cultural anchor than as a performance metric.
E-commerce
Shopify Now Pays AI Agent Makers 0.3% Per Sale
Shopify now pays AI agent developers 0.3% per promoted order, but extra commission only counts when buyers check out in Shop. Here's what to do.
Growth Hacking
The 50% Wasted Spend Problem Is Getting Harder
Shopify marketing leaders on resetting CAC for fragmented funnels, testing before Q4, and finding incremental customers without overpaying.
E-commerce
Shopify Auto-Enrolls Eligible Stores in AI Shopping Channels
Shopify now signs eligible stores up for new AI shopping apps by default. Here's what that means for checkout, tracking and Meta's future cut.
E-commerce
Amazon Seller Central Now Connects eBay, Shopify, TikTok and Walmart
Amazon is unifying eBay, Shopify, TikTok and Walmart orders inside Seller Central. Here's what's live now and what marketers should watch.
AI in Marketing
Text-Only AI Sites Strip Out the Action Layer
Markdown mirrors solve reading, not doing. Here's why semantic HTML and machine-readable form feedback matter more for AI agents.
E-commerce
Google Switches On AI Mode Checkout for Shopify Stores
Google made native checkout in AI Mode and Gemini the default for matched Shopify stores. Here is what changed, who it affects and how to opt out.
AI in Marketing
ChatGPT Ads Hit 47% of Gaming Chats, Data Shows
Comscore found ChatGPT ads in 47% of U.S. gaming chats in June, up from 3% in March. Here's what it means for AI ad budgets.
E-commerce
Agentic Commerce Is Not Voice Shopping—and It’s Unproven
Agentic commerce promises transactions without humans present. But payment rails, liability and live merchant proof remain scarce. Here’s what D2C teams should demand.
