Digital Marketing
Google Ads Adds Local Customer Optimization For Store Goals
Google Ads is rolling out Local Customer Optimization in Performance Max plus Store Sales in Data Manager. Here's how to use both before Q4 peak.
Smart Bidding.
AI in Marketing
Reinforcement Learning Is Now Running Your Ad Bids
Reinforcement learning quietly powers Smart Bidding, Meta ranking and DSP optimisation. Here's how the loop works, and where it fails advertisers.
AI in Marketing
AI Marketing Explained: Three Layers Every Marketer Must Know
AI marketing splits into three layers: prediction, generation and agents. Here's what the adoption data, protocols and EU rules mean for your campaigns.
Digital Marketing
Google Data Strength: What It Means for Your Ad Account
Google's "data strength" isn't a score in your account - it's a four-step framework, and legacy upload paths are already switched off. Here's what to do.
