Social Media
93% Say Social Intelligence Is Essential; Only 10% Embed It
Sprout Social's guide reveals a structural gap: 93% of leaders see social intelligence as essential, only 10% embed it. Here's how to fix it.
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Sprout Social's guide reveals a structural gap: 93% of leaders see social intelligence as essential, only 10% embed it. Here's how to fix it.
A practical look at the social media roles, team structures, and AI shifts shaping how brands build high-performing social teams in 2026.