Social Media
IAB Australia: 85% of Under-40s Find Brands Via Creators
Fresh IAB Australia data shows creator discovery is near universal under 40, but paid disclosure cuts action for 44% of shoppers. Here's what to adjust.
social media.
Social Media
LinkedIn’s Best Posting Times Just Moved Later: 4.8M Posts
Buffer analysed 4.8 million LinkedIn posts and found peak engagement has shifted to 3-8pm on weekdays. Wednesday 4pm is the strongest slot of the week.
Digital Marketing
Brand Strategy vs Social Media: Where the Line Really Sits
Cracker Barrel lost 12% of its stock on a logo. Duolingo slowed growth by dialling down chaos. The lesson: tactics can't fix a broken brand strategy.
