Social Media
Micro-Creator Spend Hits 45.5%. The Edge Is Operations
Micro and nano creators are set to take 45.5% of US influencer spend in 2026. The edge isn't the roster—it's operations. Here's how to scale without breaking.
social media.
Digital Marketing
Search vs Social: Who Really Found the Customer?
PPC Land's latest game revives the old attribution fight between search and social. Here's how to stop last-click credit from distorting your budget.
SEO
Discord’s 63,000+ Public Servers Hit Google: Act by Nov. 16
Discord is turning 63,000+ public servers into searchable web pages, with AI summaries live Nov. 16 and member messages in Google from mid-December. Here's what to review.
Digital Marketing
Search and social still argue over who found the customer
PPC Land frames search vs social attribution as an old rivalry. Here's why last-click keeps the fight alive and what to do instead.
Social Media
Cricket, Finales, Reels: India’s Shared Pop Culture Phone
Cricket huddles, finale watch parties and wedding reels run on one shared screen. Here's what shared attention means for marketers.
Social Media
Which Jio Data Habit Runs Your Group Chat?
From rationed data to reels after midnight, India's data decade created four habits. Here's what your group chat reveals about targeting.
Digital Marketing
One Jio Connection, Fourteen People, a Shared Pop Culture Night
One Jio connection becomes cricket stadium, finale screening and wedding edit suite. Marketers need to design for shared attention.
Social Media
YouTube rolls out prompt-built feeds: 3 free, 8 for Premium
YouTube's new prompt-built custom feeds give free accounts three slots and Premium members eight. Here's what changes for discovery, creators and advertisers.
Social Media
Village Video Calls, Hostel Hotspots, Festival Feeds: A Jio Story
One connection now carries village-to-city video calls, hostel Wi-Fi rituals, regional creators and festival feeds across India.
Social Media
Jio Story: One Phone, Full House, Finale Night
The final over, the finale drop and the wedding reel turned one connection into India's shared stage. Here's what that shift means for marketers.
