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Steve Hilton.

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Viral Campaigns

Hilton’s bait-and-switch ad eyes an 18-point gap

Steve Hilton's AI-generated 'Just Try It' spot opens like a romance and ends on a ballot. Here's the strategy behind the shock and why it could work.

Crazy4Marketing Desk · October 4, 2026 · 3 min read

Hilton’s shock ad aims at an 18-point gap

Viral Campaigns

Steve Hilton’s ‘Just Try It’ Ad Goes Viral From 22 Points Down

Steve Hilton's fanfic-style California governor ad went viral despite a 22-point polling gap. Here's the curiosity-gap and reach play inside it.

Crazy4Marketing Desk · October 4, 2026 · 3 min read

A 22-point underdog just made the ad everyone's arguing about