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Digital Marketing

BVOD Explained: What Broadcaster Streaming Means For Buyers

Broadcaster video on demand now drives 15% of UK adult viewing. Here's how BVOD is traded, why CPMs stay high and what performance buyers should do.

Crazy4Marketing Desk · September 8, 2026 · 4 min read

BVOD: The TV Inventory Performance Buyers Keep Mispricing

Digital Marketing

CTV Advertising in 2026: The Money, Math and Measurement Gap

CTV ad spend hits $38bn in 2026 as streaming beats broadcast. Here's how connected TV buying actually works, and where the measurement cracks are.

Crazy4Marketing Desk · September 6, 2026 · 4 min read

CTV Hits $38bn - But Can You Trust the Numbers?