AI in Marketing
EU AI Act: Advertisers Face 3% Turnover Fines
The EU AI Act's general application date is live. For marketers, the real risk is Article 50: undisclosed synthetic ads can cost 3% of turnover.
Transparency.
Digital Marketing
IAB Tech Lab’s New Rules Target Duplicate Ad Auctions
IAB Tech Lab’s first Programmatic Best Practices set voluntary rules to curb duplicate bid requests. Here’s what buyers and sellers need to know.
Digital Marketing
Why Supply Paths Decide Where Your Ad Budget Actually Goes
Programmatic supply paths determine fees, latency and match rates. Here's how direct and resold routes change your ad budget's working media.
Digital Marketing
Programmatic In 2026: Where Your Ad Dollar Actually Goes
PPC Land's programmatic explainer maps the auction, the top DSPs and the waste. Here's what growth teams should change in their media plans right now.
