Digital Marketing
BVOD Explained: What Broadcaster Streaming Means For Buyers
Broadcaster video on demand now drives 15% of UK adult viewing. Here's how BVOD is traded, why CPMs stay high and what performance buyers should do.
Video Advertising.
Digital Marketing
YouTube’s New Co-Viewed Metric Inflates Creator Reach Numbers
YouTube Analytics now estimates how many people watch on one TV. It's private, modelled and unaudited - and it's heading straight into your creator briefs.
