Digital Marketing
TrueView Views: YouTube’s 30-Second Attention Contract
How TrueView views work in Google Ads: watch-time thresholds, CPV bidding, the October 2025 metric rename and the GVP inventory dispute.
Video Advertising.
Digital Marketing
DV360: a 25-character name now gates every YouTube ad
Google now requires a business name and logo on every YouTube line item in DV360. Here's what breaks if you skip it, and how to update your workflows.
AI in Marketing
Scale 4,800 AI Video Ads Without Losing Each Brand
Agencies can turn one client storyline into hundreds of native AI video ads for TikTok, Reels and AI search. Here’s the pipeline and the math.
Viral Campaigns
99 Bikes We Know Riders Campaign Puts Staff Front and Centre
99 Bikes and alt/shift/ turn expert, judgement-free service into a national multi-channel push aimed at casual riders and gift buyers.
Digital Marketing
Google DV360 unifies vertical video buying after Hellmann’s test
Google's Vertical Video Unification puts cross-publisher vertical video buying in DV360, citing a Hellmann's test with 24% more reach and 25% lower cost per user.
Digital Marketing
Online Video (OLV): How the Open Web’s Third Video Bucket Trades
OLV is the open web's video ad line item outside CTV and social. Here's how placement signals, pricing and 2026 budgets shake out.
Digital Marketing
78% of Brands Make Video Ads, Only 46% Serve Them
Bannerflow data from 300+ brands shows a 32-point gap between producing video and actually serving it. Here's what that means for creative and media teams.
Digital Marketing
BVOD Explained: What Broadcaster Streaming Means For Buyers
Broadcaster video on demand now drives 15% of UK adult viewing. Here's how BVOD is traded, why CPMs stay high and what performance buyers should do.
Digital Marketing
YouTube’s New Co-Viewed Metric Inflates Creator Reach Numbers
YouTube Analytics now estimates how many people watch on one TV. It's private, modelled and unaudited - and it's heading straight into your creator briefs.
