Viral Campaigns
Steve Hilton’s ‘Just Try It’ Ad Goes Viral From 22 Points Down
Steve Hilton's fanfic-style California governor ad went viral despite a 22-point polling gap. Here's the curiosity-gap and reach play inside it.
viral campaign.
Throwback
The Best Job in the World: How a Job Ad Ate the Internet
In 2009, Tourism Queensland turned a job listing into a global earned-media engine. Here's the campaign breakdown and what still works.
Viral Campaigns
Asics Casts Sigourney Weaver in a Nature Doc About Couch Life
Asics casts Sigourney Weaver as narrator of a satirical nature documentary on sedentary life, backed by a 34,000-person movement study.
Viral Campaigns
One NZ Revives Warriors Anthem ‘Matter of Faith’
One NZ and McCann New Zealand have revived the 2001 Warriors anthem Matter of Faith with Coterie, turning 25 years of fandom into a fresh campaign.
Viral Campaigns
Four’N Twenty’s Pie Scarf Turns Footy Rituals into Earned Media
A limited-edition scarf with two pie pockets solves the grand final walk back to your seat and shows how ritual-led product stunts earn attention.
Viral Campaigns
Reliance Foundation’s Asian Games Campaign: Opportunity First
A campaign breakdown of the Reliance Foundation Asian Games 2026 film that sells access before medals, created with TBWA\Lintas.
Throwback
Dos Equis: The Most Interesting Man in the World
The 2006 Dos Equis campaign built a parody-proof brand character whose deadpan one-liners outlasted the media buy. Here's the breakdown.
Viral Campaigns
Only About Children’s Moments that Count Campaign Breakdown
How Only About Children’s ‘Moments that Count’ turns tiny parent-child milestones into a share trigger—and what smaller brands can steal.
Viral Campaigns
Pankaj Tripathi fronts Sony Sports’ India Ki Sabse Badi Party
Sony Sports leans on Pankaj Tripathi's everyman charm to turn India's Brazil, Panama and Uruguay friendlies into a national football celebration.
Viral Campaigns
HDFC Mutual Fund’s Bharosa Puts Indian Sign Language First
HDFC Mutual Fund's Bharosa campaign launched a financial literacy platform entirely in Indian Sign Language, engaging 6,000 people.
