Digital Marketing
Fortune 500 Advertisers Decide the Open Internet’s Fate
Jeff Green's new essay argues big ad budgets decide whether the open internet survives AI walled gardens. Here's what to ask before spending.
walled gardens.
Digital Marketing
PPC Land’s Game Sorts 16 Terms Into 4 Walled-Garden Groups
PPC Land's latest reader game tests whether you can sort 16 terms into four groups. It's a sharp lesson in walled-garden vocabulary.
Digital Marketing
Winterberry: Only 9% of Brands Excel at Unified Measurement
Winterberry's survey of 121 senior US marketers finds 83% prioritize cross-channel spend, but only 9% excel at unified measurement.
