E-commerce
Kirana to Cloud: When the Khata Starts Suggesting
How the kirana shop's ledger became a customer memory layer, changing what the shopkeeper sees and what the regular expects.
zero-party data.
E-commerce
Kirana to Cloud: The Khata Book Learns to Remember
Small shops are moving from paper ledgers to connected apps, turning regulars into lightweight profiles and changing how the corner store serves them.
Digital Marketing
Fairing Beta Adds Named Sources to Post-Purchase Surveys
Fairing's Advanced Attribution beta adds a follow-up question to post-purchase surveys, turning channel answers into named podcasts, creators and AI prompts.
