AI in Marketing
Google Opens 50+ Connected Apps Preview for AI Mode and Gemini
Google's Connected Apps public preview is open. Here's how developers apply, what the policy bans, and why it matters for AI search distribution.
Author: Crazy4Marketing Desk.
Digital Marketing
Pinterest’s Europe growth loses 11 points to EU customs change
Pinterest missed Q3 guidance as cross-border sellers cut Europe ad spend after EU customs changes, an 11-point drag. Here's what advertisers should watch.
Digital Marketing
Criteo Cuts 2026 Outlook from 2% Growth to a 12% Decline
Criteo slashed its 2026 guidance from 2% growth to a 12% decline. See what client concentration and lower take rates mean for marketers.
Digital Marketing
WPP Growth Still 6 Points Short as Client Losses Bite
WPP is winning more pitches, but lost clients still cut 2026 growth by 600 basis points, pushing a return to growth into 2027.
AI in Marketing
The AI 100: 100 Agency Leaders Redefining Brands with AI
Indian Startup Times names 100 agency leaders shaping AI-led marketing across India. Here's what the list says about agency leadership.
Digital Marketing
X opens lead gen ads to all with a 75% vs 33% proof gap
X's new lead gen ads are now open to every advertiser, but the launch case study claims both a 75% and a 33% lower cost per lead.
SEO
Google, Bing unify AI opt-out; study pegs AI CTR at 0.9%
Google and Bing announced a shared robots.txt token to opt out of AI training. A one-site study finds a 0.9% CTR and a halo effect.
SEO
Google Search Grows 12%, but AI Mode Pays Less
Google's new share-page indexing default, restaurant provider controls, and why 12% Search growth hides AI Mode's lower monetization.
Social Media
What 26M Halloween Creator Views Teach You About Campaigns
Seven Halloween creator campaigns, including Fanta's 26M-view hotel stunt, show how to turn seasonal reach into measurable action. Here's the brief.
Digital Marketing
36% of Marketers Keep Paying for Channels They Doubt
Funnel's Playing defense report finds 36% of in-house marketers keep paying for channels they doubt. Here's why pressure and measurement gaps drive it.
