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PPC Land's explainer breaks down seller-defined audiences, now called Curated Audiences: how taxonomy codes move in bid requests and what marketers should verify.
New tests show IP identity links are often wrong, and weak resolution can make a $1.50 ROAS measure $0.43. Here's what marketers should ask.
Smartly says LinkedIn Ads now runs from its unified ad platform. But without pricing, formats or measurement details, B2B teams have homework to do.
OpenAI says ChatGPT Ads passed a $1 billion annualized run rate in under 200 days. Here’s what the scale, pricing and buyer access mean for performance teams.
Google's September 2026 spam update may take two weeks to finish—the longest rollout yet. Here's what it enforces and how to read the noise.
Google starts charging Local Services Ads advertisers for unanswered business-hours calls held over 20 seconds on Oct 1. Here's what to check first.
Bijliride's 'Aapko Pata Hai?' campaign uses a Hyderabad vox-pop and its Green Impact Calculator to make riders' carbon offsets visible.
A new analysis of AI citations suggests proprietary data gets referenced more—if brands place key findings early and make them easy to extract.
Zeekr and Taika Waititi use only car headlights to light seven cinematic worlds—and make a standard feature feel like a brand statement.
Myntra's BFF campaign pairs Alia Bhatt and Ranbir Kapoor in absurd sketches where any small moment becomes a reason to shop. Here's the breakdown.
