Digital Marketing
IAB Tech Lab’s New Rules Target Duplicate Ad Auctions
IAB Tech Lab’s first Programmatic Best Practices set voluntary rules to curb duplicate bid requests. Here’s what buyers and sellers need to know.
Author: Crazy4Marketing Desk.
Throwback
CRED Not Everyone Gets It: Selling Exclusivity With Govinda
How a deadpan 90s throwback starring Govinda turned credit-card bill payments into an exclusive club and made FOMO the growth engine.
Digital Marketing
Contextual Ads Are Back: What Marketers Must Know
From AdSense to ChatGPT ads: how contextual targeting works, why it matters in a privacy-first world, and where it still falls short.
SEO
Google’s Spam Update, GSC Image Search Data, and AI Mode
Google’s September spam update has a longer rollout, Search Console adds image search data, and a forced AI Mode test shows a big click drop.
Digital Marketing
Taboola’s Realize ID Claims 2.4x Lift Without Key Details
Taboola's Realize ID claims up to 2.4x conversion efficiency, but the metric, baseline and data handling remain unclear. What should marketers ask first?
Digital Marketing
Typeface Pushes Brand Rules Into ChatGPT and Claude
Typeface's Arc release turns brand guidelines into rules that work inside ChatGPT and Claude, then routes Google Ads results back into creative.
Throwback
Nike Dream Crazy: When a Boycott Became a Growth Engine
In 2018, Nike made Colin Kaepernick the face of Just Do It's 30th anniversary—and turned boycott threats into earned media.
Digital Marketing
Podcast Ad Study: 29-Point Awareness Lift, No Format Split
A home security ad lifted unaided awareness from 39% to 68%, but pooled results across audio, image and video leave the format question open.
Digital Marketing
Cookie Syncing: The Hidden Handshake Behind Programmatic IDs
Cookie syncing maps one vendor's browser ID to another's via pixels and redirects. Here's why it lifts CPMs, leaks signal, and how to audit it.
AI in Marketing
ChatGPT advertisers climb 65% as AI Overview queries shrink
Adthena’s September 2026 data pulse finds ChatGPT advertiser count up 65% in eight weeks, while Google AI Overview ads now skew short-tail.
