E-commerce
Shopping Ad CTR Is Rising Because Impressions Are Falling
Shopping ad CTRs are climbing while impressions slide. Mike Ryan's analysis suggests AI Overviews may be reshaping which queries even get ads.
Author: Crazy4Marketing Desk.
Digital Marketing
Brand Strategy vs Social Media: Where the Line Really Sits
Cracker Barrel lost 12% of its stock on a logo. Duolingo slowed growth by dialling down chaos. The lesson: tactics can't fix a broken brand strategy.
SEO
Real Estate Marketing in 2026: Beat Portals With Hyperlocal SEO
Zillow owns the head terms and AI Overviews are eating clicks. Here's the five-step real estate marketing plan Neil Patel says wins in 2026.
Digital Marketing
DAZN Media+ Taps AudienceProject to Fix Reach Double Counting
DAZN Media+ has hired AudienceProject to deduplicate reach across Kayo, BINGE, Foxtel Go and linear TV from 2027. Why incremental reach is the real story.
SEO
Topic Clusters: The SEO Play That Wins AI Answers Too
Topic clusters build topical authority for Google and AI answer engines. Here's the 5-step process, plus real examples from Healthline, Petcube and Wistia.
Digital Marketing
Kids Podcasts Launches Ad-Free App Marketers Can’t Buy Into
Kids Podcasts shipped a parent-gated iPhone player with no ads, no tracking SDKs and no search. Here's why an ad-free kids audio app matters to buyers.
SEO
AI Search’s Real Brand Risk: Conflicting Info, Not Content
AI search doesn't hurt brands that publish too little. It punishes brands with too many versions of the truth. Here's how to run a brand claim audit.
Digital Marketing
Hoka Turns Strava Miles Into Live DOOH Screens in New York
Hoka is piping Strava challenge data into digital billboards across New York. Here's how the Run Your City campaign works and what growth teams can copy.
Digital Marketing
Digital To Hit 80% Of Global Ad Revenue By 2029: Report
ICICI Securities says digital will take ~80% of global ad revenue by 2029, and India's digital ad spend is already nearing Rs 1 trillion. What it means for growth teams.
Digital Marketing
One Impression, Three Prices: Ad Pricing Explained
CPM, CPC, floors, clearing prices and fees: why a single ad impression can carry three accurate prices at once, and what that means for your budget.
