ChatGPT Ads at 6 Months: Still No Benchmark for ‘Good’
Six months into ChatGPT Ads, CPCs range from under $3 to $23 and OpenAI has published no benchmarks. Here's how to test the channel without guessing.
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Six months into ChatGPT Ads, CPCs range from under $3 to $23 and OpenAI has published no benchmarks. Here's how to test the channel without guessing.
Disney sold out Super Bowl LXI inventory by August 3. Here are the trends shaping 2027's Big Game ads and what growth teams should do about them now.
Orbitkey raised $7.5M across 12 Kickstarters and scaled with nano creators. The lesson: build products a camera can prove in five seconds.
An Ahmedabad agency is scaling digital services for restaurants, resorts, salons and pharma brands across Gujarat. Here's why regional local marketing is heating up.
Hope Digital Global turns three. Founder Naushad Zarook on growing from one client to 17, an honest setback and why agencies must diversify next.
Amazon's new Business Deals let sellers discount to 11 million registered business accounts, but only if a Business Price exists. Here's what to check first.
Grindr settled a UK group action for £26m over alleged sensitive data sharing with ad partners. Here is what media buyers and growth teams should fix now.
PPC Land argues the media buying job outgrew the buying platform years ago. Here is what that means for your ad stack, workflows and 2026 hiring plans.
Bots and AI agents passed 50% of web requests. Agencies say cleaning retargeting pools pushed CPMs up 20%. Here's what growth teams should do next.
RSS looks like a relic, but podcast ad measurement, Google News and competitor tracking still run on it. Here is what marketers should know in 2026.