Viral Campaigns
Tixel’s first major campaign: 72% sell because life happens
Tixel's first major integrated campaign turns the 'life gets in the way' resale moment into a summer gig push, backed by fan research.
Author: Crazy4Marketing Desk.
Digital Marketing
Meta lets advertisers set age and gender per creative
Meta just switched on creative-level age and gender pairing for API advertisers, but only if ad sets stay broad and Advantage+ audience stays off.
AI in Marketing
Claude Hits 72.3% of Marketers, ChatGPT Gap at 2.2 Points
Basis's fourth AI survey shows Claude at 72.3% of marketers, ChatGPT at 74.5%, but only 6.5% measure AI ROI with real benchmarks.
SEO
19 SEO Templates That Cut Busywork and Boost Rankings
Neil Patel rounds up 19 SEO templates, worksheets and spreadsheets for reporting, keywords, backlinks and content — here's what to grab first.
Digital Marketing
Trade Desk touts 41% ROAS lift but no sample size
The Trade Desk says retail data drove 41% higher ROAS and 25% lower CPA, but no sample size, attribution model or matched comparison backs it.
Digital Marketing
Why ‘My First Video Call Home’ Works as Collective Nostalgia
Why 'my first video call home' and the 2016 data moment behave like shared memories—and how brands can build on collective nostalgia.
SEO
Google poisons 8% of rank-tracker SERPs
Nozzle found 8% of SERPs served to rank trackers since Sept 13 were poisoned, up from 0.17%. False drops hit top-10 tracking while Reddit and Facebook filled the gap.
Digital Marketing
Jio Story: The Welcome Offer’s Quiet Marketing Pivot
The 2016 Welcome Offer reset India’s data expectations. Here’s what marketers can still take from the shift from cost to habit.
Digital Marketing
Content marketing hits $107B in 2026—here’s your stack
Hootsuite's 2026 roundup of content calendar tools shows scheduling is table stakes. Here's how to choose a system that earns its budget.
Digital Marketing
Jio Story: From Rationed Recharge to Always-On Day
From cyber cafe tokens to a phone in every pocket: how the shift from rationed data to always-on access rewired India's everyday customer journey.
