AI in Marketing
8 of 10 AI Tools Cited a Made-Up Concept Within a Week
A Fudan study found 8 of 10 AI search tools cited a planted fake concept within a week. Here's what marketers should do.
Author: Crazy4Marketing Desk.
Social Media
One Connection, Many Local Voices: Jio’s Everyday India
From hostel Wi-Fi to village video calls and festival feeds, local voices turned one data habit into India's shared creative culture.
Viral Campaigns
Timex India’s Analog Life Film Sells Presence, Not Product
Timex India's Analog Life festive film turns a gifted watch into a cue to log off and be present. Here's the structure, share trigger, and stealable moves.
Social Media
Later Alternatives: 7 Smarter Social Scheduling Picks for 2026
Later's posting caps and AI limits push teams to upgrade. We break down seven free and paid alternatives and who each one fits.
Digital Marketing
Data Saver, Binger, Hotspot Hero or Reel Royalty?
India's data decade created four behavioural archetypes: Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty. Read the behaviour, not the box.
New Ads
Freyr Energy’s Rishta Pakka turns solar into a family rishta
Freyr Energy's first ad film uses a wedding proposal and Rohit Sharma to make rooftop solar feel personal, simple and right for Indian homeowners.
AI in Marketing
39% of Marketers Fear AI Will Replace Their Role
A survey says 39% of marketers believe AI will replace them. The playbook that keeps you relevant is human creativity plus AI speed.
Social Media
Jio Story: Fourteen People, One Phone, Infinite Reels
One connection became India's shared living room: cricket nights with fourteen fans, finale watch parties and wedding reels.
Digital Marketing
Adweek’s 2026 Agency of the Year Shortlist Is Here
Adweek has named the agencies in the running for its 2026 Agency of the Year awards. Here’s who made the cut and why marketers should care.
AI in Marketing
Jio’s 5G, Cloud and AI Promise, Told Through Dal
A kitchen-counter dal recipe shows how Jio's 5G, cloud and AI priorities become a daily marketing brief for the next wave of consumer tech.
