SEO
Google: URL Keywords Become Irrelevant Once a Page Has Content
Google's new video says keywords in URLs become basically irrelevant once a page has content. Here's what to do with domains, paths, emoji and underscores.
Author: Crazy4Marketing Desk.
E-commerce
Kirana to Cloud: The Shop That Stopped Forgetting
The khata book used to be a shopkeeper's memory. Here's what changes for the counter, the customer, and the marketer when it moves to the cloud.
Viral Campaigns
BGMI’s Collector Turns Rarity Into a Status Symbol
Dentsu Creative Isobar's two-film BGMI campaign uses 1980s Hindi cinema and small-town pride to make Collection Level feel like a badge. Here's the breakdown.
Digital Marketing
TACoS: The Metric That Shows True Amazon Ad Dependence
TACoS divides ad spend by total sales, not just ad-attributed revenue. Here's why Amazon sellers use it and where it still falls short.
New Ads
Keells Keep Life Fresh campaign turns groceries into optimism
Hulsbosch and Keells expand freshness beyond the produce aisle, building a brand platform around the small choices that make Sri Lankans feel progress.
Digital Marketing
Google-Listed Ad Vendor Delivered Spyware to 45 Devices
Google-listed ad vendor Discover-Tech delivered Candiru spyware to at least 45 Al Jazeera devices via targeted programmatic ads, Citizen Lab found.
Digital Marketing
Jio Story: Everyday Tasks Don’t Check the Meter
The data meter faded. UPI at the chai stall, study calls and road-trip maps show how Jio turned connectivity into everyday utility.
Digital Marketing
TrueView Views: YouTube’s 30-Second Attention Contract
How TrueView views work in Google Ads: watch-time thresholds, CPV bidding, the October 2025 metric rename and the GVP inventory dispute.
Digital Marketing
Jio Story: Five Routines That Outlived the Data Meter
The data saver, midnight binger, kirana owner, first creator and Dadi's first call show what changes when data stops being the pitch.
Viral Campaigns
Myer’s Say More with Myer: A Christmas Ad Built on Noticing
Myer’s Say More with Myer Christmas campaign turns small family moments into gifts. Here’s why the 2026 Australian holiday ad is spreading.
