Digital Marketing
The Four Data Archetypes of India’s Data Decade
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are four usage modes shaping campaigns across India's data decade.
Author: Crazy4Marketing Desk.
Digital Marketing
AdSense Retires TCF Error Report, Moves Alerts to Policy Center
Google moved AdSense TCF consent errors to the Policy center under Regulatory issues. What EU and UK publishers must check now.
Social Media
Jio Story: When One Connection Runs the Room
How one connection turns cricket nights, finales and wedding reels into group viewing—and why marketers should build for the room, not the scroll.
Digital Marketing
Apple’s 2.3.14 rule bans discount prices in App Store creatives
Apple's App Review rule 2.3.14 bans specific and discounted prices in App Store creative assets. Here's what it means for Apple Ads and ASO teams.
AI in Marketing
Jio Story: One Dal Question, Three Layers of the Future
5G, cloud and AI Everywhere for Everyone sound abstract until Mummy asks for a dal recipe. Here is the everyday version for marketers.
Digital Marketing
Lilly Singh Returns to YouTube as Creator Spend Hits $44B
The former late-night host returns to sketches, citing Hollywood's 'less niche' notes and a distribution gap. Brands should watch the $44B creator shift.
SEO
98% Not Indexed After Migration? It May Be Quality
A consultant's theory: Google runs a stricter quality review after site migrations. Here's how to tell if commodity content is blocking indexation.
E-commerce
Kirana to Cloud: The Shop That Stopped Forgetting
Small shops are moving from the cloth-bound khata to cloud ledgers. Here's what changes at the counter for shopkeepers and customers.
SEO
Google pushes links higher in AI answers as source use rises 7x
Google moves links higher in AI answers, tests an official-site slot and expands Preferred Sources carousels. But click-through data is still missing.
Digital Marketing
Jio Story: Three Rituals Data Now Silently Carries
UPI at the chai stall, a study call and maps on a road trip: how Jio's data layer became an invisible utility marketers should design for.
