Viral Campaigns
Uber turns a lawn bowls club into a senior clubhouse
Uber turned a Melbourne lawn bowls club into a free senior clubhouse, making app education feel like a social outing. Here's the growth tactic to steal.
Author: Crazy4Marketing Desk.
Viral Campaigns
Ocean Spray’s Craisins Hoodie Is a Carry-On Alternative
Ocean Spray's Craisins Secret Snack Stash Hoodie packs snack pouches and personal gear into one streetwear piece as the brand's ANZ sales climb.
AI in Marketing
Meta’s AI training clause is still in the Oct 30 terms
PPC Land checked Meta's official preview on Oct 18: the 'train' sentence is still in the Oct 30 Commercial Terms, with no ads-only limit.
AI in Marketing
Amazon’s $100-a-Day AI Campaigns Put Targeting on Autopilot
Amazon's unBoxed 2026 reset puts AI-managed buying first, with manual controls in advanced settings and a $100 daily floor for full-funnel campaigns.
Digital Marketing
Google Ads Data Manager drops hashing on November 16
From November 16, Google Ads Data Manager will accept encrypted first-party data by default and normalize it inside a TEE, changing match accuracy and governance.
Digital Marketing
LinkedIn’s 3.2x Attribution Story Is Missing a Baseline
LinkedIn claims Zembl saw 3.2x revenue influence, 104% more leads and 82% more ABM budget. Yet the case study omits baseline, period and model.
Digital Marketing
Uber’s ride data is now for sale off-app in the US
TripleLift is first to sell Uber ride, delivery and shopping audiences on the open web in the US, via curated PMP deals. Here's what buyers need to know.
AI in Marketing
ChatGPT Citations: Only 26.2% of Pages, 48.7% of Sites Match
A preprint finds Google plus OpenAI's API matched just 26.2% of ChatGPT-cited pages but 48.7% of sites. What that means for AI visibility tracking.
AI in Marketing
Google’s 400-Publisher AI Deal Leaves the Terms Wide Open
Google says 400+ publications now feed its News AI features, but payment terms, definitions and click data stay hidden. Here's what to watch.
Digital Marketing
Google cuts ad vendor after 45-device spyware attack
Google and IAB Europe removed a programmatic ad vendor after researchers linked its ads to zero-click Candiru spyware on 45 Al Jazeera devices.
