Digital Marketing
Five Indian Habits That Quietly Outgrew the Data Meter
The data saver, midnight binger, kirana owner, first-gen creator and Dadi on her first call reveal how India's digital life became quietly habitual.
Author: Crazy4Marketing Desk.
New Ads
Britannia Marie Gold Turns Pujo Rituals Into Moments of Gold
Britannia Marie Gold bets on festive nostalgia: consumers scan a pack QR, share a photo and a 50-word story, and enter to win a gold coin.
Digital Marketing
Google Ads PM: Budget and Target Changes Don’t Trigger Learning
Google Ads PM Tal Akabas says changing a stable campaign's budget or target does not reset learning. New rollouts hit promotion mode and more.
SEO
Bing Webmaster Tools Adds AI Topic Gap Analysis
Bing's new Topics Portfolio beta groups AI search citations by topic and reveals queries where other sites get cited and yours does not.
Digital Marketing
Jio Story: Five Data Habits, One Quiet Utility Layer
The data saver, the midnight binger, the kirana owner, the first-generation creator and Dadi's first video call show how a network became daily utility.
AI in Marketing
Meta Claims 18.9% Conversion Lift From GEM Ads Model
Meta says its GEM ads model lifted conversions 18.9% and CTR 12% across apps. Here's what that means for media buyers, and what's missing.
Viral Campaigns
Canteen’s Bandanna Day Film Turns Silence Into Support
Canteen's 2026 Bandanna Day film uses a wearable symbol and Amazon placements to turn awkward silence into visible support for young people.
SEO
What a Sitemap Does for Your SEO (and How to Use One)
A sitemap tells search engines which pages matter and how to find them. Here's how to build one, submit it, and spot the gaps.
Viral Campaigns
Thrifty Turns 37% Moving Injury Stat into Champion Campaign
Thrifty's Moving Champs pairs Australia's Strongest Man with the national Tetris champion for free Sydney moves, backed by research on moving-day chaos.
Viral Campaigns
Spider-Man Sydney pop-up draws 1,500 fans in one day
Organic and Sony drew 1,500+ fans to a Circular Quay Spider-Man pop-up using early-bird merch, money-can't-buy prizes and ice cream spiders.
