Digital Marketing
DV360: a 25-character name now gates every YouTube ad
Google now requires a business name and logo on every YouTube line item in DV360. Here's what breaks if you skip it, and how to update your workflows.
Author: Crazy4Marketing Desk.
Social Media
Jio Story: One Connection, Many Pop Culture Moments
How one Jio connection became India's shared screen for cricket nights, web-series finales and wedding-season reels, and what that changes.
Digital Marketing
Meta’s Terms Now Let It Crawl Every Business Site
Meta's updated Commercial Terms, effective Oct. 30, extend crawling and AI training rights to any business use—not just advertisers. Here's what to do.
AI in Marketing
Jio Story: AI Everywhere Begins with a Dal Recipe
A loose dal request at the kitchen counter is the clearest view of 5G, cloud and AI Everywhere. Here's the marketing lesson in one everyday habit.
Digital Marketing
Floodlight gains Google signed-in data to recover conversions
Google's Q4 DV360 page adds signed-in data to Floodlight, recovering unattributed cross-device and cross-environment web conversions.
E-commerce
Kirana to Cloud: The Shop Keeps Trust, Adds Memory
The paper khata is giving way to a cloud back office. Here's what changes for the corner shop, the customer and the growth team watching it.
Digital Marketing
Continuation Protocol: The 45/100 Score Marketers Should Watch
The research term 'continuation protocol' is quietly governing trial recruitment ads and AI sandboxes. What marketers need to know.
Digital Marketing
Meta’s 3–24 Hour Ad Windows Hit a 34M Median Reach
Meta moves Ads Super Burst toward general availability, selling 3–24 hour reserved bursts with optional category exclusivity and a 34M median reach.
Digital Marketing
Jio Story: The Quiet Data Layer in UPI, Study Calls and Road Trips
How UPI at the chai stall, a study video call and maps on a family trip show India's shift from data cost anxiety to invisible utility.
AI in Marketing
Smart Bidding’s 18% Query Lift Comes With New Limits
Smart Bidding can now find 18% more query categories, but an August 2026 change pushes budget-capped campaigns toward their targets. Here's what to fix.
