Digital Marketing
The Quiet End of the Data Meter
A decade after unlimited 4G reset India's data habits, the cyber cafe is gone and the pocket is the internet. What marketers should keep.
Author: Crazy4Marketing Desk.
Viral Campaigns
Pringles Gives One Fan a Custom Urn and 200 Years of Snacks
Pringles' 'Once You Drop' Halloween stunt promises one fan a branded urn and a 200-year supply. Here's why the dark humor works.
Social Media
Jio Story: One Line Carries the Village Call and the Viral Reel
From village video calls to hostel reels and festival feeds, one connection became the stage where local voices travel.
Viral Campaigns
Chipotle’s 3-Foot Takeout Bag Turns Group Dining Into an Event
Chipotle launched a 3-foot-wide takeout bag to push its $10-per-person Family Meals offer and win group dining occasions at dinner and game days.
Digital Marketing
Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty?
From rationed megabytes to always-on feeds, India's data decade created four consumer archetypes. Here's what each one means for growth marketers.
New Ads
Airtel Safe Report Film Turns Anti-Scam Action Into Brand Proof
Fundamental's launch film for Airtel turns three network-level anti-scam services into a single Safe Report. Here's the breakdown and what to steal.
SEO
Site migrations can drag past 4 months: Google’s fix
A finished domain migration can flip back 4 months later. John Mueller explains the www/non-www gap and the signals that keep the old domain canonical.
Social Media
Jio Story: Pop Culture Shows Up on One Connection
How one connection hosts a cricket night, a web-series finale and wedding-season reels, and what marketers can learn from shared-screen behaviour.
SEO
Asda Ranks 606th in ChatGPT Citations as Tesco Sits 25th
Semrush's first UK AI Visibility Index shows ChatGPT names Tesco and Asda almost equally, but cites Tesco 25th and Asda 606th. AI mentions are not sources.
AI in Marketing
Jio Story: The Dal Recipe That Explains 5G, Cloud and AI
India's data question shifted from cost to capability. Inside the Jio ecosystem, 5G, cloud and AI become everyday habits—starting with a dal recipe.
