Digital Marketing
What a 16-Term Grid Teaches About Marketing Measurement
PPC Land's latest word grid is a reminder that every marketing metric debate comes down to the denominator. Use that to settle dashboard fights.
Author: Crazy4Marketing Desk.
E-commerce
From Khata to Cloud: The Corner Shop’s New Instinct
The kirana's khata is becoming a cloud memory: what changes for the shop, the customer, and the marketer watching local commerce.
Viral Campaigns
Petbarn’s Deleted Instagram Feed Drives 6m Organic Reach
Petbarn and Howatson+Company deleted the brand's Instagram feed and rebuilt it as pet-character entertainment, earning 6m organic reach on the first post.
SEO
Google Serves Wrong Results on 11% of Rank Checks
DemandSphere says about 11% of daily SERP checks now return spurious pages. Here's what that means for SEO reports and how to protect your data.
Digital Marketing
Jio Story: Invisible Data From Chai Stall to Road Trip
From UPI at a chai stall to study calls and a mapped road trip, everyday data has become invisible utility.
Viral Campaigns
Hélio Maffia’s Bestads picks: Kia, Wet Ones, Visit Turku
Hélio Maffia's Bestads picks span a nose-job tourism pitch, Wet Ones' simple visual, and Kia turning gamer tags into ad space.
Digital Marketing
The Data Saver, the Binger, the Kirana and Dadi’s First Call
What the data saver, midnight binger, kirana owner, creator and a grandmother's first video call reveal about India's data habit.
Digital Marketing
Google Ads API plans 25 versions by end of 2027
Google Ads API shifts to two releases per month from v26, with 25 versions scheduled through 2027. Breaking changes and sunsets stay unchanged.
E-commerce
Google stops blocking low-quality product images in Shopping
Google now lets products with blurry or pixelated images keep showing in Shopping ads. The 500 x 500 px minimum still arrives January 31, 2027.
Digital Marketing
Dynamic Creative Optimization: Only 3.6% Get It Right
Dynamic creative optimization is becoming a platform default, but only 3.6% of marketers actively optimize creative. Here's what to do.
