Digital Marketing
Cancel searches: PPC leads at 18% lower CPA
One SaaS account's 'cancel [competitor] contract' keyword delivered a 15% CTR and roughly 18% lower CPA. Here's how to find demand inside frustration.
Author: Crazy4Marketing Desk.
Digital Marketing
Jio Story: The Decade India Stopped Counting Data
From rationed data in 2016 to an always-on pocket in 2026, the real shift is in how India plans, creates and buys.
Growth Hacking
Your First 30 Days: 95% of Deals Are Won Before the First Call
Growth leaders face huge targets, flat budgets and buyers who decide before the first call. Audit channels before you scale spend.
Social Media
Jio Story: Regional Voices, One Shared Screen
Village calls, hostel Wi-Fi and festival feeds turned one connection into local culture. Here's what regional creators teach marketers.
New Ads
Sparx Launches Greatest of Today with Tamannaah and Lakshya
Sparx turns GOAT into Greatest of Today, with Tamannaah and Lakshya fronting a new footwear platform built around the present.
E-commerce
Amazon’s 3x review claim comes with a sub-1,000 cap
Amazon Ads is selling paid review invitations for products under 1,000 ratings. The 3x closed beta claim needs a cost-per-review reality check.
Social Media
Data Saver, Binger, Hotspot Hero or Reel Royalty?
India's data decade turned one connection into four habits. Here's what the Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty reveal for marketers.
AI in Marketing
50 AI Citations, Zero Clicks: Build Your AI Visibility Dashboard
See when AI platforms cite you but Google sends no clicks. Here's the Semrush-to-Search Console dashboard method and how to act on the gaps.
Social Media
Jio Story: Fourteen People, One Phone and the Finale
A cricket night, a finale, wedding reels: India's pop culture still squeezes around one connection, and marketers should notice.
Viral Campaigns
BGMI Sells Fun Over Skill in Soch Kum, Khel Maximum
How BGMI's new campaign lowers the barrier to entry for Indian mobile gamers by turning overthinking into a shareable, creator-friendly hook.
