Digital Marketing
Jio Story: How Shared Memories Compound Brand Nostalgia
Shared memories outlast ad campaigns. Here's why the first video call home became collective nostalgia and what it teaches marketers about brand memory.
Author: Crazy4Marketing Desk.
Digital Marketing
DV360’s Brand-Safety Reset: 10 Themes Replace Old Exclusions
Google retired most DV360 sensitive-category exclusions on October 1. Here's what the 10 content themes control, and where they still fall short.
Growth Hacking
Jio Story: What 170 Days of Unlimited Taught Marketers
In 2016, Jio's Welcome Offer turned mobile data from a rationed cost into a daily habit. The marketing lessons marketers still borrow from that launch.
Digital Marketing
Google DV360 drops 17 sensitive category exclusions
Google's Display & Video 360 removed most native sensitive category exclusions on October 1, leaving buyers with tiers, themes and third-party tools.
Digital Marketing
90% of Deal IDs Fail to Scale. Exemptions Fix That
Deal exemption removes a negotiated programmatic deal from rules built for the open auction. Here's how it works in DV360, Ad Manager and Prebid.
Digital Marketing
Jio Story: 2016 vs Today in One Ordinary Day
The shift from rationed data and cyber cafes to an always-on pocket changed how India works, shops and creates.
Digital Marketing
72% of Marketers Can’t Activate First-Party Data
Data activation turns CRM segments into audiences Google, Meta or a DSP can use. Here's where match loss, consent and refresh windows bite.
Social Media
Jio Story: Village Calls, Hostel Wi-Fi and the Festival Feed
From village video calls to hostel hotspots and festival reels, India's local voices became the creative layer on Jio's connectivity story.
Digital Marketing
EU Draft Cuts Cookie Consent Wait from Six to Four Months
A new EU Council draft shortens cookie re-ask windows, adds a contextual ad measurement exemption, and reshapes GDPR for ad tech.
SEO
Google Local Pack Is 22% Paid on Mobile
Google's local pack is no longer purely organic. Sponsored listings jumped from under 3% to 22% of tracked mobile keywords. Here's what to change.
