SEO
Search Console: AI Overviews Cut Organic CTR 61%
Google's free Search Console is the first-party data source for AI-era visibility. New reports show impressions without clicks; AI Overviews cut organic CTR 61%.
Author: Crazy4Marketing Desk.
Digital Marketing
Chai Stalls, Study Calls and Road Trips on One Quiet Data Utility
An ordinary day—chai stall UPI, a study group video call, family road-trip maps—shows how data utility became the real habit shift.
Digital Marketing
Apple’s 15-minute reply may unblock iOS ad-tech domains
Apple's 15-minute bug-tracker reply could loosen an unpublished Safari ad-tech blocklist. Here's what it changes.
Digital Marketing
Dadi’s First Video Call and the Data Habits India Kept
A decade of data changed how India saves, streams, sells and connects. Five everyday habits show what marketers can learn.
AI in Marketing
ChatGPT GPT-6 Answers 44% Sooner with Intelligent UI
OpenAI rolls GPT-6 into ChatGPT with an Intelligent UI that turns answers into buttons, forms and tools. Here's what it changes for search and content teams.
Viral Campaigns
Cuddly’s 7-day Permastink stunt pulls 25.6M views
VML had Dom Littrich wear one unwashed activewear suit for seven days to prove Cuddly Refresh Rinse works. The stunt pulled 25.6M views.
Viral Campaigns
Telstra’s $2 Billion Villain Campaign Wins the Week
Bear Meets Eagle On Fire's cinematic Telstra saga wins Bestads TV of the Week, turning a $2 billion scam problem into brand entertainment.
Viral Campaigns
Water Colours the West makes water’s value visible
Water Corporation and The Brand Agency launched 'Water Colours the West', turning black-and-white WA scenes to colour to make water's hidden value visible.
Viral Campaigns
STRONG Pilates Takes One-Membership Campaign to 130 Studios
STRONG Pilates' new global campaign takes aim at multi-membership fatigue, pushing one 45-minute hybrid workout across 130 studios and 15 countries.
AI in Marketing
Kargo Karlo claims 21% ad recall lift in launch case
Kargo's self-serve Karlo platform claims a 21% ad recall lift in an Ad Council campaign. Here's what marketers need to ask before buying in.
