Digital Marketing
Jio Story: The Habits India Left Behind in 2016
How 2016's unlimited data reset India's everyday habits, moved marketers from selling megabytes to earning attention, and made cyber cafes a memory.
Author: Crazy4Marketing Desk.
Viral Campaigns
Fastrack turns perfume into a snack you can almost taste
Fastrack makes gourmand fragrance feel edible by pairing tiramisu, berries, vanilla and hazelnut with Pratibha Ranta's playful energy.
AI in Marketing
49 Pages Cited in AI Answers, Only One Mentions the Brand
Semrush's Sources report reveals which pages AI platforms cite for your target prompts—and where your brand is missing from answers.
Social Media
Jio Story: Local Voices, From Village Calls to Reels
One data habit turned village-to-city video calls, hostel hotspots, regional creators and festival reels into India's shared content culture.
New Ads
Mia by Tanishq Gives the Engagement Ring a New Meaning
Mia by Tanishq's new film with Aneet Padda turns a diamond ring from proposal signal into self-purchase statement, building on Precious, Every Day.
Digital Marketing
Swiggy’s Brand-Performance Merge Lifts Gen Z Recall 6 Points
Swiggy merged brand and performance marketing into one funnel, adding 6 points to Gen Z recall and cutting CAC 15%.
Digital Marketing
The Four Archetypes of India’s Data Decade
From data savers to midnight bingers, four user habits reveal how India moved from counting megabytes to living on unlimited data.
SEO
At 100+ Locations, Consistency Is the Real SEO Win
Multi-location SEO falls apart when hours, profiles and pages drift out of sync. Here's how to build one source of truth without losing local relevance.
Digital Marketing
PPC Land’s Game Sorts 16 Terms Into 4 Walled-Garden Groups
PPC Land's latest reader game tests whether you can sort 16 terms into four groups. It's a sharp lesson in walled-garden vocabulary.
Throwback
Nike Just Do It: How Three Words Became a Global Mindset
The 1988 Nike campaign that turned a product tagline into a decision. Here's how Just Do It was built, why it spread, and what to steal.
