Digital Marketing
Google Fails to Kill $1.5B Ad Tech Claims
Google failed to kill most of the $1.5B ad tech claims from Gannett and the Daily Mail. Here's what that means for programmatic buyers.
Author: Crazy4Marketing Desk.
Digital Marketing
AudienceProject Adds Pinterest Reach Data in 7 More Markets
AudienceProject is extending Pinterest campaign measurement to seven more European markets in Q4, with longer full-quarter reporting windows and Australia next.
Throwback
Tide’s Super Bowl Ad That Hijacked Every Ad
How Tide’s It’s a Tide Ad campaign hijacked Super Bowl ad clichés, owned the night, and still teaches marketers a repeatable reveal.
Digital Marketing
Spanish-Language TV Ads Outperform English by 24% Per Viewer
EDO's third annual report finds a 24% per-person effectiveness edge for Spanish-language TV ads, but impact, scale and World Cup carryover tell a fuller story.
SEO
Google’s AI Fact-Check Rule, Gemini UTM Tags & CTR Shift
Google now asks sites to manually fact-check AI content and metadata. Gemini links carry UTM tags, and Q2 CTR data comes with a caveat. Here's what to change.
Digital Marketing
43% of Retail Media Buyers Underuse In-Store Media
New IAB and Grocery TV research finds 43% of US retail media buyers underuse in-store media. It's not belief—it's budget ownership, scale and measurement.
Throwback
The Best Job in the World: How a Job Ad Ate the Internet
In 2009, Tourism Queensland turned a job listing into a global earned-media engine. Here's the campaign breakdown and what still works.
Social Media
Why Social Data Only Works When You Tell a Story
Only 36% of orgs use social insights outside marketing. Here's how to turn dashboards into narratives that drive decisions.
Digital Marketing
Google’s $1.72B Ad Tech Damages Claim Heads to Jury
Judge Castel denied summary judgment, clearing a jury to hear $1.72B in AdX overcharge claims and named Google auction programs.
Digital Marketing
Hallmark Media taps iSpot to prove streaming ad outcomes
Hallmark Media will let iSpot measure non-linear TV ads and tie exposure to visits, installs and purchases days before Countdown to Christmas. Here's what buyers should check.
