Digital Marketing
Your ROAS Is a Dial, Not a Verdict
ROAS weighs every sale by value, but platform attribution, margin and 2026 bidding changes decide whether the number means profit or just activity.
Author: Crazy4Marketing Desk.
AI in Marketing
Half of Kroger’s Meta and DV360 spend backed weak ads
Kroger, Vidmob and MMA Global scored 1,934 live ads and found half of Kroger's Meta and DV360 spend backed weak creative. Human moments beat product shots.
Social Media
Reddit to close Data API in March 2027 as 14,000 apps register
Reddit will stop RSS feeds on Nov 13 and close public Data API access in March 2027. Marketers must audit listening, AI and research tools now.
Digital Marketing
Google PM: $100 a Day Is the Floor for Demand Gen
Google's Alejandro Osio puts a $100-a-day floor on Demand Gen campaigns - 20x the API's $5 minimum - and shares when to replace creative.
Digital Marketing
Adswerve joins Adobe’s 21-partner CDP club
Adswerve gains Adobe's Real-Time CDP specialization, one of only 21 top-tier partners. Here's what the badge does and doesn't prove.
Digital Marketing
Meta Ad Revenue Hits $59.36B Despite Content Backlash
Jeff Horwitz tells the BBC why scandals and cheap AI video haven't dented Meta's ad business, with Q2 ad revenue up 27% to $59.36B.
Viral Campaigns
Hilton’s bait-and-switch ad eyes an 18-point gap
Steve Hilton's AI-generated 'Just Try It' spot opens like a romance and ends on a ballot. Here's the strategy behind the shock and why it could work.
Throwback
Flipkart Kids Are Back: The 2014 Ad That Made India Shop Online
How Flipkart's 'Kids Are Back' used surly children to mirror adult online-shopping excuses and turn e-commerce into a habit in India.
Viral Campaigns
Steve Hilton’s ‘Just Try It’ Ad Goes Viral From 22 Points Down
Steve Hilton's fanfic-style California governor ad went viral despite a 22-point polling gap. Here's the curiosity-gap and reach play inside it.
Throwback
Gillette’s We Believe Put a 30-Year Tagline on Trial
The 2019 Gillette campaign turned a razor tagline into a global argument about modern masculinity—and rewrote the rules of brand purpose.
