AI in Marketing
Diploria AI: See How Brands Appear in ChatGPT and Gemini
Sydney-built Diploria AI tracks brand visibility across 12 AI engines, from ChatGPT to Google AI Mode, and turns answers into an action plan.
AI in Marketing.
AI in Marketing
Anthropic Claude Opus 5.5 Guide Tells Devs to Rethink Prompts
Anthropic's new Claude Opus 5.5 guide tells developers to stop reusing old effort settings and drop think-carefully lines. Here's what changes.
AI in Marketing
AudienceMix Opens Its Segment Catalogue to AI Buying Agents
AudienceMix now lets AI assistants browse its segment catalogue through MCP and Slack, while human buyers still approve purchases in their DSP seat.
AI in Marketing
Agencies Stop Hiring Graduates as AI Absorbs Entry-Level Work
AI is closing performance marketing's junior intake valve. Agencies say they're no longer hiring graduates, and the licensing risks are stacking up.
AI in Marketing
AI Finds Influencer Posts Your Tracking Tools Miss
Tag-based tracking misses most untagged brand content. AI that watches video and listens to audio can close the gap and make reporting live.
AI in Marketing
AI Workflows Beat Human Translators in 4 of 6 Tests
A blind China localization benchmark found human translators outside the top five in four content types and 22.2 points behind AI on marketing copy.
AI in Marketing
AI Ad Label Duty Falls on Agencies, Not Clients
IAB Austria's new guide says agencies, not clients, normally carry AI ad labelling duty under the EU AI Act - and contracts must assign the role.
AI in Marketing
Gen AI Ads Are Still Bach on a Moog—Time to Build a New Room
Marcus Byrne's synth history argues most AI advertising is faster versions of old ideas. The Kraftwerk lesson: make what was impossible before.
AI in Marketing
Scope3 Becomes Apostra: A 40-Person AI Ad Agent Bet
Scope3 has rebranded as Apostra, a neutral gateway where AI agents negotiate media across social, CTV, audio and OOH with no take rate.
AI in Marketing
YouTube’s AI Search Turns Creator Reviews Into a Buying Channel
YouTube's Ask YouTube now compares products, reads comments and shows timestamps, then hands viewers a product card to a merchant site.
