Digital Marketing
Customer Match in 2026: the 540-day rule and beyond
Google Customer Match now runs through one API, caps list membership at 540 days and accepts IP addresses outside Europe. Here's what to audit first.
Digital Marketing.
Digital Marketing
Google Ads: PMax Search Partner Spend Can Be 0%
Ginny Marvin confirms PMax advertisers can cap Search Partner spend at 0%, and API support is live at launch—contrary to Google's help page.
Digital Marketing
Google’s Universal Cart Hits US as Meta Claims 3% Lift
Google's Universal Cart reaches US Search and Gemini, while Meta enables in-app browsing by default before Black Friday. Here's what to check first.
Digital Marketing
Jio Story: The Nostalgia Loop Behind a First Video Call
A first video call became a shared timestamp, not just a memory. Here's why collective nostalgia is a durable brand asset.
Digital Marketing
Google Universal Cart keeps saves invisible to retailers
A deep read of Google's Cart API docs shows merchants get one request at transfer, not at save. Here's what that means for tracking and abandoned-cart emails.
Digital Marketing
Jio Story: The 170-Day Welcome Offer Was a Product Demo
The 2016 Welcome Offer didn't just give free data; it made usage the product demo and reset the questions marketers still ask.
Digital Marketing
Google Ads Opens In-Account Path for Gambling Certification
Google Ads adds an in-account route for online gambling certification, rolling out from October 2026. Existing form and rules remain.
Digital Marketing
Jio Story: The Cyber Cafe Went Quiet, 524M+ Pockets Stayed Live
From cyber cafe queues to 524M+ always-on pockets: how the 2016 unlimited data shift rewired everyday habits and changed the marketer's brief.
Digital Marketing
Jio IPO Hits a Market Where 40% of Investors Are Under 30
Jio Platforms opens its IPO on 21 October to a very different India: 130 million registered investors, nearly 40% under 30. Here is the marketing shift.
Digital Marketing
Jio Story: Which Data Self Takes Over After 10 PM?
Are you the Data Saver, the Midnight Binger, the Hotspot Hero or the Reel Royalty? These four data modes shape how India uses the internet after 2016.
