SEO
Google: Human Review Now Critical for Alt Text
Google now wants humans checking AI-written image descriptions. Here's what alt text is, why it matters for SEO and ads, and how to fix it.
SEO.
SEO
What Google’s 182-Page Search Quality Rater Manual Actually Controls
Google's 182-page Search Quality Rater Guidelines score results, feed ranking experiments and now set the bar for AI content. Here's how to read them.
SEO
Google Updates AI Content Guide: Factcheck Everything
Google's revised generative AI guide says human review is critical for all AI text and metadata before publishing, from titles to schema.
SEO
Google to Site Owners: Fake Author Profiles Are Deception
Google now calls fabricated creator profiles, AI headshots and false credentials deception. Here's what to audit before your content gets flagged.
SEO
SEO Planning for AI Overviews: A 6-Step Roadmap
A six-step framework to build an SEO content roadmap that wins citations, not just rankings, in AI Overviews and LLM search.
SEO
Judge Dismisses Google Antitrust Claims, Acknowledges Harm
Judge dismisses Chegg and Penske Media antitrust claims against Google, while acknowledging publisher harm and the high bar of federal antitrust law.
SEO
Judge Dismisses Penske’s Google AI Overviews Antitrust Suit
The ruling against Penske Media shows why search referral traffic is an expectation, not a contractual right—and what that means for AI Overviews.
SEO
Google Says Fact-Check AI Output Before Publishing
Google now requires manual fact-checking for AI content before publishing, including titles, meta descriptions, structured data and alt text.
SEO
Common Structured Data Mistakes That Hurt AI Visibility
Checklist schema, conflicting prices, and missing @id references are confusing AI search. Here's how to build an entity strategy instead.
SEO
Google Gemini Adds UTM Parameters for Referral Attribution
Google has quietly added UTM parameters to Gemini's outgoing links, giving SEOs cleaner attribution for AI referrals. Here's what changes and what's still unclear.
