SEO
OpenAI Engineer Says Users Won’t Click Links in Chat
A publishers' court filing quotes an OpenAI engineer saying users won't click links in AI chat answers, and Microsoft data shows CTR fell 87-93% in Bing Chat.
SEO.
SEO
Google’s Generative AI Report Lacks Clicks: Here’s a Fix
Google's Search Console AI report shows visibility, not click loss. Here's how to turn those impressions into commercial exposure and resilience.
SEO
SEO Best Practices for Google and AI Search
SEO now has to satisfy Google and AI agents. Here are the layers that earn rankings, citations and brand mentions in an AI-first search world.
SEO
Google-Extended: What It Blocks and What It Leaves Open
Google's robots.txt token can block Gemini training without hurting rankings. But AI Overviews and AI Mode sit outside it. Here's what to do.
SEO
Noarchive’s New Role in AI Visibility
Google retired the noarchive meta tag, but Bing repurposed it for Copilot and AI training. Here’s what search marketers need to audit now.
SEO
What nosnippet Actually Does in AI Search Right Now
Google's nosnippet rule can suppress your normal snippet while blocking AI Overviews and AI Mode. Here's what to know before you use it.
SEO
Robots.txt in 2026: Crawling Rules, AI Opt-Outs and Gaps
Robots.txt is voluntary, narrow and now central to AI training opt-outs. Here's what SEO and performance marketers need to know about RFC 9309, GPTBot blocks and crawler gaps.
SEO
Google’s SpamBrain Runs the SEO Penalty You Never See
Google's September 2026 spam update is live across every language. Here's how SpamBrain scores pages, links and AI answers—and what to audit now.
SEO
Google’s Spam Update, GSC Image Search Data, and AI Mode
Google’s September spam update has a longer rollout, Search Console adds image search data, and a forced AI Mode test shows a big click drop.
SEO
Turn Semrush’s 7-Day Trial Into an Action Plan
Run rankings, gaps, audits and AI visibility checks in the right order to leave Semrush's seven-day trial with an exportable action plan.
