SEO
Google’s Helpful Content Update Puts Main Content First
Google's updated helpful content guidance adds a section on deceptive authorship and puts main content first. Here's what to audit before the next core update.
SEO.
SEO
Google Search Profiles Open in India and Canada Today
Google opens claimable Search profiles to creators and publishers in India and Canada, with Brazil next. Here's what it means for Discover visibility.
SEO
Google Ends the SEO Video Maze With Two Learning Tracks
Google bundles its scattered Search Central YouTube videos into two ordered SEO paths: one for beginners, one for developers running large sites.
SEO
Use AI to Assist SEO, Not Replace the Practitioner
The strongest AI SEO workflows use deterministic checks for facts and language models only to cut friction—keeping final judgment with the practitioner.
SEO
Search Console now sums multi-country traffic in one view
Google Search Console now lets site owners select several countries in the Performance report and read one combined organic traffic figure.
SEO
Google: ‘Couldn’t Fetch’ Sitemap Is Often a Quality Signal
Google's Splitt and Mueller explain why Search Console says couldn't fetch for valid sitemaps: host load, crawl demand, and site quality.
SEO
AI Overviews now appear for 82% of branded searches
Google AI Overviews now show on more than four in five branded searches. Here's what that means for visibility, CTR and your brand's SERP.
SEO
Only 3.1% of retrieved pages get cited in AI answers
Only 3.1% of pages pulled into ChatGPT conversations are cited. Here is what GEO means for search marketers, which tactics hold up, and what to ignore.
SEO
What 350,000 Locations Reveal About AI Search
SOCi's 2026 Local Visibility Index analyzed 350,000 locations and found the traits AI search engines reward. Here's what changed for local SEO.
SEO
Google’s YMYL: the hidden trust filter behind 1B health searches
Google's YMYL classification quietly raises the ranking bar for health, finance and civic pages. Here is what changed in 2026 and what to audit now.
