SEO
Image SEO For Multimodal Search: A Technical Audit Checklist
Google Search Console now shows multimodal visibility. Here's a practical audit to check whether your images can be crawled, understood and ranked.
SEO.
SEO
Google to SEOs: Stop Treating 404s Like Emergencies
Google says 404s aren't an SEO problem. The real call is business and UX: redirect to a true replacement or build a helpful custom 404.
SEO
AI-Cited Pages Answer First: 20% vs 5% in Blind Test
Analysis of 193,507 AI answers found cited pages opened with a direct answer far more often than passed-over pages. Here's what to test.
SEO
Hreflang: Why 38 English Market Sites Are One URL to Google
Gary Illyes' 'alternate names' explanation shows hreflang routes URLs but doesn't rank them - and why duplicate market pages are one resource to Google.
SEO
Google Widens UGC Spam Rules to Platforms and Tools
Google’s updated UGC spam guidance now covers platforms and tools that host shared pages, generated content and web apps. Here’s what to audit.
SEO
Flat Traffic, No Budget? Test Bottom-of-Funnel First
Ziff Davis VP Jonathan Berthold shares a no-budget testing playbook: bottom-funnel SEO, small experiments, and post-click conversion tests.
SEO
Poisoned SERPs: Google Ranking Data Is Getting Unreliable
Semrush flags poisoned SERPs where automated Google searches look normal but show wrong results. Here's how to verify rankings before you react.
SEO
Google Kills Experiment That Blocked Discover Source Clicks
Google confirms disabled source taps on Discover AI summary cards were an experiment bug. Here's what that means for publishers tracking AI visibility.
SEO
7 free SEO tools to win Google and AI search
Seven free SEO tools now cover Google rankings and AI citations, from audits to question keywords. Here's what to use first and where the limits hit.
SEO
Google to SEOs: Don’t Panic Over Search Console Data Freezes
John Mueller says a flat Google Search Console Page Indexing report is usually not a bug. Indexing changes slowly, and Performance reports move first.
