SEO
Google, Bing unify AI opt-out; study pegs AI CTR at 0.9%
Google and Bing announced a shared robots.txt token to opt out of AI training. A one-site study finds a 0.9% CTR and a halo effect.
SEO.
SEO
Google Search Grows 12%, but AI Mode Pays Less
Google's new share-page indexing default, restaurant provider controls, and why 12% Search growth hides AI Mode's lower monetization.
SEO
AEO: How to Win When 60% of Searches Never Click
Around 60% of searches end without a click. Here's how answer engine optimization gets your brand cited by ChatGPT, Perplexity, and Gemini.
SEO
Google Search Revenue Grows 12%, But Referrals Slip
Google's Q3 earnings show AI Mode fueling the strongest query growth in five years, but lower ad monetization and fewer web referrals are the real story.
SEO
Discord’s 63,000+ Public Servers Hit Google: Act by Nov. 16
Discord is turning 63,000+ public servers into searchable web pages, with AI summaries live Nov. 16 and member messages in Google from mid-December. Here's what to review.
SEO
Reddit Loses 1M+ Weekly Search Referrals to Google AI Mode
Reddit lost more than 1M weekly search referrals in October as Google AI Overviews expand. Here's what the login-only test means for SEO teams.
SEO
Search Console Data Lags: 2-3 Days Is Normal, Weeks Are Not
When the Page indexing report looks stale, the date stamp tells freshness, not index changes. Here's what to check instead.
SEO
Link Building in 2027: Bury These Tactics, Fund These Assets
Michael Johnson's keep-or-cut framework asks one question before any link: does it serve the brand, the publisher, and the audience? Here's what to fund.
SEO
Google faces €250K fines after AI fuses two doctors
German courts are holding Google liable for AI answers that fuse true facts about different people. The lesson for brands: become hard to confuse.
SEO
HubSpot Lost 80% of Traffic—Revenue Still Grew
HubSpot's blog traffic fell roughly 80% as AI answers spread, yet revenue kept climbing. Here's the scoreboard its CMO uses now.
